Mulberry at John Lewis is something that i would have never thought would have worked but after looking at the John lewis website it seems that they are going into a more upmarket market. Competing with the likes of Selfridges and Harrods it is certainly one store to watch. With the economy as it is it seems that most retailers are cutting their prices in order to get consumers to part with their money. However, John Lewis seems to be going in the opposite direction so as to recreate themselves as a higher class brand. With John Lewis focusing on brands such as Hudson Jeans, Elie Tahari, Ralph Lauren and Nicole Farhi along with Mulberry to try and create the image for the new more premium fashion brand they hope to create.
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